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Posted by Tim Bryce on March 6, 2012


When you hear the name “Rush Limbaugh” mentioned by liberals and the press, the adjectives “controversial”, “polarizing”, “bombastic”, “inflammatory”, and “shock-jock” are often mentioned. Actually, such descriptions are also used to characterize Glenn Beck, Sean Hannity, Bill O’Reilly, and anyone who opposes liberal policies and positions. Although these on-air personalities are generally regarded as the “Dark Side” of politics by Democrats, they also enjoy great ratings on the air waves.

I contend the reason they are condemned by the left is not because of what they say, but how they say it. After all, conservative doctrine is well known and rather predictable. Yet, people tune in regularly to get their daily dosage of conservative viewpoints. The difference lies in their tactics; whereas the liberal media is more covert in their spin on politics and world events (at least they like to believe they are), Rush & Company are more overt and unafraid of a good argument, some would even call it an “in your face” form of broadcasting. They actually relish a good challenge and welcome the opportunity to spar with virtually anybody. Whereas liberals like to spin their agenda using repetitive subliminal messages through the media, conservatives have become more proactive and animated in their discourse, which leads to better ratings.

Liberals have been orchestrating attacks against conservatives for quite some time; yet, when someone like Rush & Company openly fights back, the opposition is appalled and cries foul. Since they will not publicly debate Rush & Company, for fear of losing, the liberals vilify them through innuendo and sniping. Such attacks doesn’t discredit or deter them one bit; In fact, it emboldens them. Any time the liberals openly attack them, on the air or in print, their ratings actually go up, not down, and fills their coffers. In addition to confounding the liberals, it puts them in a no-win situation with Rush & Company; if they attack them, they invigorate their ratings; if they do not, they suffer guilt by silence. Rush & Company, of course, are cognizant of this and know they have nothing to lose.

The Democrats only have three options to thwart Rush & Company; first, they can continue their program of vilifying the opposition, which only makes them stronger; second, they can publicly debate them, whereby they run the risk of losing an argument, or; third, they can completely ice them out by not recognizing them in any manner or form. As Oscar Wilde correctly observed, “The only thing worse than being talked about is not being talked about.” Then again, Rush & Company has already developed legions of devoted followers. I’m betting they will simply continue with the first option.

I find it interesting that personalities such as Keith Olbermann and Chris Matthews are not considered “controversial”, “bombastic”, etc. They can hardly be called newscasters as they openly spin liberal doctrine. Yet, they are not criticized by the press. Hmm…I guess what is good for the goose is not good for the gander. If you say you agree with Rush & Company, you are openly accused of being “as crazy as they are.” Yet, the opposite isn’t true.

One thing is for sure, Rush & Company is not going away any time soon and will continue to publicly gnaw away at liberal principles (and become rich in the process). I’m not so much convinced the left despises them as much as they are afraid of them. Regardless, whether you love them or hate them, it all makes for great political theater.

Keep the Faith!

Note: All trademarks both marked and unmarked belong to their respective companies.

Tim Bryce is a writer and the Managing Director of M. Bryce & Associates (MBA) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at

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Copyright © 2012 by Tim Bryce. All rights reserved.



  1. Tim Bryce said

    An R.R. of Oregon wrote…

    Ya, you got a point. I find a lot of drama involved. Agree on the shock jock comment! It takes all for the world to go round…..”

    An M.M. of Cincinnati, Ohio wrote…

    And you forgot that they are jealous of their success.” 🙂

    A P.W. of Folsom, California wrote…

    “The left vehemntly hates anyone who disagrees with them. They Hate anyone who slows down or blocks their socialist progressive agenda and will attack them with everything they have. You didn’t see George Bush go after MSNBC, which is more to the left of center than Fox News is right of center. It’s an old tactic of the left. Destroy anyone who gets in their way.”

    An S.G. of New York wrote…

    “Most liberals won’t take a chance on serious debate nowadays because their arguments are trending ever more toward the socialist end of the spectrum under Obama, Pelosi and Reid. Why is conservative talk radio so popular? why are there no competing liberal voices on radio? Because the liberal viewpoints sound sophomoric, socialistic and do not agree with mainstream America even if the last election did result in Obama winning. His popularity is sliding consistently as his socialist agenda and his ‘tax and spend’ ideolgy become apparent. Liberal talking points are boring and not nearly as interesting as conservative viewpoints. America simply can’t afford to pay for a total welfare state and it is really not what most Americans want.”

    An A.E. of Clearwater, Florida wrote…

    “You’re the Best!!!”

    An S.B. of Minnesota wrote…

    “I stopped listening to Limbaugh years ago, when I realized he doesn’t allow opposing views on his program. The excuse was that the rest of the media is liberal – which I find humorous. Here’s my view – nothing is going to improve for anyone in this country until we can deal with facts instead of hype. Limbaugh is a master of hype. You can opt to be a dittohead if you want – but I have better things to do.”

    An S.G. of Illinois wrote…

    “You can’t argue with someone who makes up their own facts. I know it makes for great entertainment but doesn’t do much for reality. An excellent example was Rush’s attack on that poor college student who testified before a congressional committee. She testified about the harm a friend of hers suffered because the catholic college refused to cover birth control pills for a medical issue which had nothing to do with sex. Rush completely omitted that in his attack on the young lady calling her foul names and asking her to post videos of her sex life. It would appear that a line was crossed which has nothing to do with liberal or conservative but rather simple human dignity. Not real sure why anyone would defend such behavior.”

    A P.M. of Palm Harbor, Florida wrote…

    “I had this same discussion yesterday with some friends. Being liberal, of course, gives them a blank check to say what they want to say, and they are the experts, right? They were a bit nonplussed when I said that the negative publicity by the left will only serve to attract more sponsorship of Rush’s program. I had encouraged them to continue to speak about Rush frequently, however just correctly spell his name, please. Silence fell over the group. Ha! Anyway, we are unfortunately living within an era of a double standard. Have been for decades. Bill Maher, misogynist extraordinaire, said wonderful things about Laura Ingram and Sarah Palin. The beat goes on… I will continue to listen to Rush.. He did apologize. Enough!”

    A B.H. of Boulder, Colorado wrote…

    “Bravo on your Rush editorial!”

    An A.O. of Palm Harbor, Florida wrote…

    “‘Keeping The Faith’ is harder than you can imagine these days. The fact that some woman can testify before Congress and whine how she might incur $3000 in possible birth control expenses while she’s attending college just amazes me. You wanna have sex, girlie…. go for it….. but I, in no way, shape or form want to pay for your CONCEPTION control based on your decision to do so. The hypocrisy of ragging on Rush (no pun) amazes me…… and by other women, no less! Where were these women when Bill Maher (among others) came out with disparaging comments about fellow women? I’m no big Rush fan, nor am I a registered Republican but stop deflecting from the REAL issues in this country like excessive national debt, rising energy costs and increasing trade deficits. And STF out of our bedrooms – we know it’s just a way to not face up to the real, pressing things that matter.”

    A J.S. of Skidway Lake, Michigan wrote…

    “Agreed, Tim. I, too, have noticed that leftists rarely debate. Their standard response is the race card or an attack on religion in general. I suspect it’s because they don’t have real answers.”

    A J.P. of Toronto, Ontario wrote…

    “It is not so much what Limbaugh and others of his iilk say in terms of actual political philosophy but, rather, the often crude way in which they say it. To call a respectable lady law student a whore, simply because she was taking a position on public finance ofmedical insurance as regards abortion is the kind of thing that simply offends. One excuse made for such comment is that Limbaugh, who made it, is not really an political thinker or legitimate public affairs commentator but, rather, an entertainer.

    As with others of his tribe, and here I agree with you, he knows that outrageous language and over-the-top comments will get him the audience he must have, and the ratings he needs, to make money for himself. In addition, and here I agree with you again, he craves attention – all publicity and all notice, even critical notice, is essentially good in his view. He is like the child in a classroom, always ‘acting out,’ even when the attention resulting is seen as negative by others.”

    A J.M. San Jose, California wrote…

    “You know what I like about the NRA and why I am an NRA member? The NRA doesn’t apologize for gun ‘faults’. The NRA sticks to our 2nd Amendment mantra, no matter what. Rush Limbaugh made a strong statement in regards to Ms. Fluke. He should have stuck to his guns and rode it out and await new sponsors.”

    A K.S. of Oklahoma wrote…

    “Thank you Tim. Well said.”


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