NOISE, NOISE, NOISE
Posted by Tim Bryce on April 19, 2013
BRYCE ON RADIO ADS
– How the Bzzz-bzzz-bzzz of radio annoys me.
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I noticed something recently when driving around town with the radio on. Whenever a commercial comes on, I automatically do one of three things: search for another station, “tune out” completely, or turn the radio off. I believe it’s a Pavlovian response. Most of the time, I just tune it out. Do not ask me what the commercial was about as I haven’t got a clue. No wonder advertisers tend to increase the volume, people simply find them annoying and drift off to Neverland.
I don’t know which is worse, ads for attorneys or automobiles. Attorney ads seem particularly pompous. We have one law firm here in Florida, headquartered in Orlando, who we cannot escape from on the airwaves. The firm’s founder seems to pop-up everywhere and his self-righteous monotone monologue drives me crazy. The moment I hear him, I have to change stations as I feel my esophagus start to backup with bile. Automobile ads are notoriously obnoxious as well, particularly the last five seconds where the announcer reads 1,000 words of fine print at warp speed. I wonder if radio stations understand how annoying these ads are and how listeners bailout the moment they hear them.
The pollution on the airwaves tends to give me a headache, particularly when I’m driving. It’s like having a gnat or mosquito constantly buzzing around you. Since you cannot swat it, like you can an insect, you become easily frustrated. No wonder people are abandoning AM/FM for XM with far fewer commercial interruptions, or turn to their CD player.
I wish there was a single channel for commercials, thereby alleviating the headaches from the other stations. I wouldn’t even mind a separate channel for attorney ads and information, and one for automobiles. If I needed the information, I know where to tune into, but alas we all know this will never happen.
Bzzz-bzzz-bzzz. Ugh! There is goes again. Hand me another Advil.
Keep the Faith!
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Tim Bryce is a writer and the Managing Director of M&JB Investment Company (M&JB) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at timb001@phmainstreet.com
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Copyright © 2013 by Tim Bryce. All rights reserved.
NEXT UP: STAND UP FOR MORALITY (PART 1 OF 8) – “Morality is something we all claim to know, but never openly discuss.”
LAST TIME: ARE WE BECOMING MORE TOLERANT, OR LESS? – Ask yourself the question, who was more tolerant, your parents or yourself?
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THE BRYCE IS RIGHT! 
Kevin Schachter said
Switched to XM a year ago, and probably will never go back.
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Bill Baldwin said
So you cant stand the ultimate liberal john Morgan? Gee, he’s the man who turned his employee Charlie Crist into a Democrat!
As a licensed professional I still believe it is unethical for professionals to advertise. Yet lawyers and doctors seem to have abandoned such morality in their pursuit of new clients. Frankly most of us feel lawyers are whores anyway. So in a sense I can understand such tactics.
Keep the peace brother.
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Tim Bryce said
Yes, he is certainly “a piece of work.” Whenever I hear his voice, I have to change the station. I have thought about writing him about this, but I’m sure he couldn’t care less. And, Yes, it appears he is appealing to the Left, particularly members of unions.
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Tim Bryce said
An M.M. of Cincinnati, Ohio wrote…
“I hear you. What bothers me is that the number and length of commercials keeps increasing.”
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STAND UP FOR MORALITY (PART 1 OF 8) | THE BRYCE IS RIGHT! said
[…] Twitter Facebook ← NOISE, NOISE, NOISE […]
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Tim Bryce said
A J.S. of Skidway Lake, Michigan wrote…
“It’s easy enough to mute the TV because we can see when the commercials end. Not so easy to guess with the radio. Forty years ago, we all wanted FM radios because they had fewer commercials and more music. Now that’s not the case. I haven’t tried XM, but use my DVD player to eliminate commercials.”
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Bill Baldwin said
Remember when cable TV first hit the scene? The sales pitch was that one could watch TV commercial free.
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Tim Bryce said
A C.M. of San Diego, California wrote…
“As soon as I pull out of the driveway, I automatically turn on the radio. I almost immediately turn off due to the barrage of annoying things, whether it be ads or supposedly more enlightened talk show hosts babbling with guests over mostly meaningless topics, leading to empty speculation, etc.
I recently began wondering what it was about my drive that was so soul-numbing that I had to escape by providing myself with the distraction that the car radio can provide. I realized that if I truly paid attention to everything going on around me (which any halfway decent driver should be doing anyway), there was more than enough to focus on.”
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