Software for the finest computer – The Mind


Posted by Tim Bryce on January 25, 2016


– People simply do not understand the “Type A” personality.

To use this segment in a Radio broadcast or Podcast, send TIM a request.

The media and a substantial number of people in this country do not seem to understand Donald Trump, claiming he is crude, racist, greedy, and several other unflattering adjectives. The reality is, they really do not understand such a person. In my 40 years of travel through the corporate world, I have met my fair share of Donald Trumps, be it here in North America or overseas. He is certainly not unique.

In psychological parlance, people such as Trump possess a “Type A” personality (of which there are four types: A, B, C, and D); see “Personalities” – (Aug 13, 2012). The “Type A” person possesses a strong entrepreneurial spirit, typically representing the captains of industry. These are the “movers and shakers” as found in just about any industry. As gamblers, they know how to quickly calculate risk and will not proceed until they are convinced it is the correct course of action. Occasionally they are wrong in their conclusion, at which time they are smart enough to know how to back out of a deal as opposed to continuing uninterrupted to disaster.

One key attribute is their stubborn independence. As mavericks, they hold the cards and want to play the game their way. They do not like to be told what to do and will resist accordingly. It is extremely difficult to paint such a person into a corner as they are always thinking two or three steps ahead. This explains why they want to dominate a situation and are competitively driven.

Such people are normally quite intelligent, be it through formal education, pedigree, or a healthy dose of common sense. I met one such person who did not have much of an education, other than a high school diploma, yet possessed uncanny street smarts, the likes of which I have never seen. He understood what the market wanted, created a company from nothing, and made it a first class operation. I found him to have more savvy about his industry than 90% of the corporate managers I have met.

To the “Type A” person, the company is an extension of their personality. If it is successful, they are successful. The same is true with failure. Not surprising, they are driven by accomplishment and possess a no-nonsense approach to business whereby they are doggedly determined to succeed, and are not easily distracted. They are usually well organized and understand the power of communications. Project delays and cost overruns are closely monitored. They can understand accidents and forces detrimental to project completion, but the one thing they cannot tolerate is incompetence. Consequently, the “Type A” person prefers honest frankness rather than excuses.

It is not unusual for the “Type A” to become a friendly bully to encourage others to improve their performance. Normally, they have an acerbic tongue and challenge their people through cynical teasing. By doing so, they are more concerned with challenging a person instead of becoming an overbearing ogre. To them, they are trying to use humor as a tool, but not everyone appreciates what the person says. However, they are more inclined to speak bluntly with their employees, not so much as to offend them but to rationalize their strengths and weaknesses. While others may take such criticism negatively, the “Type A” person is normally fair and correct in his/her observations. Aside from this, they have a playful side and an infectious enthusiasm that inspires workers, thereby creating employee loyalty. It also causes outsiders, such as customers and vendors, to gravitate towards them.

The “Type A” person understands the power of appearances, and dresses accordingly to garner respect and leave a good impression. Likewise, they are acutely aware of business etiquette and uses it for their benefit, such as making introductions, thanking someone appropriately, tipping, commending employees for a job well done, buying gifts, and more.

The “Type A” personality is not agreeable with everyone though, particularly the “Type D” personality which is best characterized as those people who resist any form of change and prefer the tedium of routine, such as in clerical assignments. They are not adventurous, resist responsibility and prefer to be told what to do. As such, they are the antithesis of the “Type A” and will naturally clash with them. Whereas “Type A” is extroverted, “Type D” is introverted; where “Type A” thrives on risk and success, “Type D” prefers safety and security, and; where “Type A” assumes responsibility for their actions, “Type D” resists being held accountable.

The question before American voters is whether a “Type A” personality, like Mr. Trump, could be an effective president. When it comes to recent presidential politics, we have tried a peanut farmer, a community organizer, professional politicians, and some oil men, all with minimal success. Now, how about a businessman, preferably with a “Type A” personality? Such people have worked wonders in the business world, let’s see what they can do for our country.

Keep the Faith!

Note: All trademarks both marked and unmarked belong to their respective companies.

Tim Bryce is a writer and the Managing Director of M&JB Investment Company (M&JB) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at

For Tim’s columns, see:

Like the article? TELL A FRIEND.

Copyright © 2016 by Tim Bryce. All rights reserved.

NEXT UP:  ANGERS AWEIGH; CUSTOMER SERVICE AT SEA – Losing your cool at sea is not conducive for relaxation.

LAST TIME:  WORK HORSES  – They may not be glamorous, but they are the ones we count on to tow the line.

Listen to Tim on WJTN-AM (News Talk 1240) “The Town Square” with host John Siggins (Mon, Wed, Fri, 12:30-3:00pm Eastern); WZIG-FM (104.1) in Palm Harbor,FL; and KIT-AM 1280 in Yakima, Washington “The Morning News” with hosts Dave Ettl & Lance Tormey (weekdays. 6:00-9:00am Pacific). Or tune-in to Tim’s channel on YouTube.



  1. Tim Bryce said

    A D.B. of Parkersburg, West Virginia wrote…

    “Absolutely right on. Trump personifies “Type A” . The only problem I see is that he could fire half the government. Oh wait…that might be a good thing.”


  2. Tim Bryce said

    An S.R. of Fort Lauderdale, Florida wrote…

    “Tim, great article. I can relate to Mr. Trump because I have been a type A person all my life. When his opposition accuses him of playing the other side of the fence, if I was in his position what I would have did was to use the $$ to gain a back stage pass to learn how EACH operated and their strengths and weaknesses…Keep your friend close and your enemies closer.

    I strongly suspect his tipping point that forced him into action and run for office was a betrayal of all he donated to. Does anyone remember the 1st debate when Mr. Trump stated he had given many on the stage funds, and none had the shame to look away or deny it?? I now wonder how much of what Ted SCruz keep saying that he was the 1st one to say it was things that Mr. Trump was contributing funds to him and others to bring up

    Thus many of these same peoples accusations that he *buys off* politicians. When in reality he gave funds and had suggested they bring up specific things to/in Congress. If a person cares to do a search of YouTube there are numerous videos of Mr. Trump. Look at them in order of date and you can see patterns emerge and clues of what he did and see he *DID* recognize the problems and voice them as a *CITIZEN* and contribute to the *POLITICIANS* he thought could pursue it and possibly get thing done. Most likely they said “Yes, I will” and then pocketed the $$ and did nothing.”


  3. Tim Bryce said

    An M.B. of Wilmington, North Carolina wrote…

    “I met Trump several times when working at Showboat Casino/Hotel. Told him how his actions to keep his word affected my oldest daughter who was a greeter at the Trump/Holiday Inn Trump Plaza Casino. Trump told her and other greeters they would have the job as long as they wanted it. Of course the next thing that happened they were laid off. My daughter got a lifeguarding job and went on that summer. About two weeks later a phone call came from the VP of HR at the Plaza saying please come back we are paying you for the time since the lay off. As you can see he keeps his word. When he started the run for president I asked a friend that had worked in the Trump Casinos organization as VP of IT his opinion and it convinced me to actively support The Donald!”


  4. Tim Bryce said

    A U.V. of Largo, Florida wrote…

    “Well done as always. The media does not know how to deal with Trump. They are used to weasels who are easily manipulated toadies. Trump is a straight from the hip guy. Talks in shorthand and hopes you get it. Just what our country needs right now.”


  5. Tim Bryce said

    An N.R. of Cleveland, Ohio wrote…

    “Agree, type A personality for President. Creative and smart…risk taker , and true…a doer at best.”


  6. Tim Bryce said




  8. […] an industrial psychology perspective, President Trump exhibits a super Type-A personality, which is common for successful people and something I have discussed previously. This type of […]


  9. […] an industrial psychology perspective, President Trump exhibits a super Type-A personality, which is common for successful people and something I have discussed previously. This type of […]


  10. Tim Bryce said

    An M.W. of Virginia wrote…

    “I hope that the vote in Great Britain is a harbinger of things to come in the US. People are sick and tired of the political class going against the will of the people.”


  11. Tim Bryce said

    A R.W. of North Carolina wrote…

    “Don’t be concerned. This Dem debacle is playing right into our hands. They’re pissing off the right wasting their time and our money for political reasons, not doing their jobs on more important issues. This is the same BS that got Trump elected last time. I hope it continues until they hang themselves. I just don’t watch TV anymore except the Bucks, history, and nature.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: