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TECHNOLOGY PENETRATION

Posted by Tim Bryce on March 7, 2016

BRYCE ON TECHNOLOGY

– Noting a shift in the devices we use.

(Click for AUDIO VERSION)
To use this segment in a Radio broadcast or Podcast, send TIM a request.

A couple of years ago I wrote about a study claiming 25% of two-year-olds possessed a smart phone. I received several comments afterwards from readers aghast at the statistic. I do not know what the stats are today for two-year-olds, but another study has surfaced describing our technology addiction. Last October, the Pew Research Center reported on “Technology Device Ownership: 2015.” In the report, the authors described the penetration of our favorite computer technology. Interestingly, there were both ups and downs.

In terms of smart phone use, the Pew study claims 68% of American adults have a smart phone (up from 35% in 2011). This is eclipsed by 86% of younger people, aged 18-29, and 83% of those ages 30-49. Cell phones have gone even farther, from 65% in 2004 to 92% in 2015. This means we are near the saturation point for communication devices. Back in the day of the landline, a telephone in your room was a prized luxury when you became a teenager. Anyone remember the “Princess” phone? Now, nearly 100% of all family members have their own personal phone of one kind or another. Yet, we still cannot seem to answer any of them.

The study also noted the decline of certain devices. For example, portable gaming devices have plateaued and are starting to subside, going from 41% penetration in 2009 to 40% in 2015. Likewise, MP3 devices peaked in 2010 and are now declining to 40% penetration. The one device that surprised me though was the e-Book reader which started in 2009, peaked in 2014 at 28%, but experienced a sharp decline in 2015 to 18%. In all likelihood, these devices are being quickly replaced by smart phones and tablets which are showing steady growth. Either that or people are losing their interest in reading.

Desktop computers and laptops are also starting to decline, presumably because of smart phone and tablet technology. As Pew reports, “Today, 78% of adults under 30 own a laptop or desktop computer, compared with 88% who did so in 2010.”

Frankly, I cannot live without a keyboard. The touch screen technology of the tablets is simply not for serious typing.

So, what can we learn from these statistics? Simple; our technology addiction grows unabated even in spite of a major shift in devices, away from desktops, laptops, and traditional devices, and moving towards smart phones and tablets. Understand this, the technology we’ve imbued our two-year-olds with will likely be obsolete in five years, replaced by something else. Experts have already predicted the demise of the smart phone. I’ll be curious to see what it is replaced by.

Related articles:

“Is Personal Technology a Drug?”
“Our Smartphone Addiction”
“More Evidence of Technology Addiction”
“Bed Bugs & Our Changing World”

Also published with News Talk Florida.

Keep the Faith!

Note: All trademarks both marked and unmarked belong to their respective companies.

Tim Bryce is a writer and the Managing Director of M&JB Investment Company (M&JB) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at timb001@phmainstreet.com

For Tim’s columns, see:   timbryce.com

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Copyright © 2016 by Tim Bryce. All rights reserved.

NEXT UP:  THE NEXT PATTON – Donald Trump possesses many of the same attributes as our famous WW2 field commander.

LAST TIME:  WHY WE EAT  – Please, do not tell us it’s “good for you.”

Listen to Tim on WJTN-AM (News Talk 1240) “The Town Square” with host John Siggins (Mon, Wed, Fri, 12:30-3:00pm Eastern); WZIG-FM (104.1) in Palm Harbor,FL; KIT-AM (1280) in Yakima, Washington “The Morning News” with hosts Dave Ettl & Lance Tormey (weekdays. 6:00-9:00am Pacific); and WWBA-AM (News Talk Florida 820). Or tune-in to Tim’s channel on YouTube.

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2 Responses to “TECHNOLOGY PENETRATION”

  1. Joan Schoenling said

    Agree with you, Tim, about the need for a keyboard for “serious typing!”

    Like

  2. […] TECHNOLOGY PENETRATION […]

    Like

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