– Working with the public is not easy.

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Shortly after graduating from high school I went to work at a large amusement park in Cincinnati for a summer where I ran the cable car ride. I had a lot of smaller jobs while in school, but this was the first where I was exposed to the public on a grand scale. The amusement park provided instructional materials to try and prepare employees in dealing with the public, but I don’t think anything truly prepares you for something like this other than to throw you right into it whereby you either sink or swim.

I have to admit, dealing with the masses for the first time was an eye-opening experience and definitely not for the faint of heart. The public’s indiscretions and atrocities are truly mind-numbing as anyone who has ever worked at such a venue can tell you. While at the park, I saw motorcycle gangs, groups of transvestites, drunk hillbillies, etc., but it was Orphan Day at the park that finally pushed me over the edge. Basically, the park opened its doors to every orphan in the state of Ohio which, to me, seemed like releasing all of the animals from the zoo. The kids basically ran amok throughout the park un-chaperoned. In addition to just being pests, they endangered others on the rides, and frequently injured themselves. As I recall, the log-flume ride had more than its share of chopped off fingers from kids who wouldn’t listen to instruction and keep their hands inside the ride. On more than one occasion they caused my cable-car ride to shut down by jumping up and down in the car during the ride. As an aside, seeing a cable car bounce up and down on a line like a pogo stick is a frightening sight. Bottom-line, Orphan Day was my last day of employment at the park.

Recently, I was asked to help out at a major community event in my area. This was not just another rinky-dink arts and crafts festival, but rather a major outdoor event involving thousands of people. The particular group I was involved with was charged with directing parking and securing the entrances and exits to the event. As the human throngs invaded, I started to experience flashbacks to my amusement park days. Instead of dealing with orphans, motorcycle gangs, etc., I was dealing with basic families and retirees. Interestingly, I discovered they suffered from the same case of “the stupids” as the wackos I had in Ohio, It thereby occurred to me that “the stupids” know no boundary and can be found just about anywhere involving large groups of people.

Here are the earmarks of people suffering from “the stupids” in massive venues:

* Sensory impairment, particularly sight and sound. It seems people cannot see the largest of signs, even when it is blinking in front of them. Further, they seem to become deaf when you are trying to give them instruction; either that or they seem to forget the English language and look at you like you are from another planet.

* People become self-centered. Instead of trying to cooperate and wait their turn, they are more interested in pushing and shoving to the head of the line. When you try to correct them, they become belligerent, regardless of how polite you try to be.

* People develop a herd mentality whereby they follow anyone wherever they are going, right or wrong, kind of like lemmings.

Basically, I find people tend to lose consciousness in mass settings and prefer to have others do the thinking for them. If I have learned anything from this, it is:

1. People have no common sense in massive settings and need to be told what to do, not just once but repetitively until it sinks in.

2. People prefer to be led and told what to do. They are more content if they know someone is watching over them.

3. People are easily manipulated using simple commands. If the message is complicated, the less likely they will understand and obey it. Short, simple commands are all that is necessary (and all that John Q. Public understands).

If this all sounds like a cattle drive, it is, complete with park attendants who play the role of cowboys. Next time you visit an amusement park or political rally, observe how the masses are manipulated and you will see what I’m talking about. Just be careful not to spook the herd though, you might start a stampede. This is why you often hear soothing music at such venues, as it tends to calm people down (like the cowboy’s harmonica).

“Get along little doggie!”

Originally published: 05/08/2009

Keep the Faith!

Note: All trademarks both marked and unmarked belong to their respective companies.

Tim Bryce is a writer and the Managing Director of M&JB Investment Company (M&JB) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at [email protected]

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Copyright © 2014 by Tim Bryce. All rights reserved.

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