I find it rather amusing when people start touting their products as the “world’s best” or “world’s finest.” Such boasts are usually self-proclaimed and are not based on some independent person or group to impartially judge the products. In fact, such superficial claims detract from the company’s credibility as opposed to adding to it. For example, try an Internet search on “World’s Best (whatever)” and you’ll undoubtedly run into more opinions than facts.

I’ve been a baseball fan for a number of years, but even I snicker when I hear Americans brag about their “World Series” as the world championship. We’ve got some great talent in this country and in all likelihood we may very well win such a championship, but I think there are a lot of countries who would love to participate in such a series. Actually, calling it the “World Series” without such participation smacks of arrogance.

For years there has been a long ongoing argument amongst rock and roll aficionados as to which was the “World’s Best” band; with the Beatles, Rolling Stones, and Led Zepplin often mentioned. As much as I liked all three groups, I would have to say most adamantly, “Who cares!?” Isn’t it enough they each sold millions of records, made a lot of fans, and tons of money? Why can’t we just enjoy them for who they are?

There is something twisted in the American character requiring us to formulate a pecking order for everything thereby establishing bragging rights. I guess it is due to the competitive nature of this country. Somehow I don’t understand the logic when people say they have the “world’s best” philly cheese steak, chicken wings, chili, or whatever. Isn’t it sufficient to simply say something is either good or bad?

This obsession with “world’s best” has become so obnoxious, I openly laugh whenever I see it, which in Manhattan seems to be everywhere. Next time you see “world’s best” written down, ask the proprietor to show you the certificate awarded to them and the statistics used by the judges in the competition. Better yet, ask them if they would be willing to participate in an independent contest whereby you’ll act as the “world’s greatest” judge. Don’t be surprised if they balk at the offer.

Keep the Faith!

Note: All trademarks both marked and unmarked belong to their respective companies.

Tim Bryce is the Managing Director of M. Bryce & Associates (MBA) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at [email protected]

For Tim’s columns, see:

Copyright © 2010 by Tim Bryce. All rights reserved.

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